The ISE Cards India Ltd., (ISE) is the commercial rights holder (sponsorship and broadcast) for the INOC’s all Non-Olympic Sports as well as Super-Cricket events.

The partnership is significant for super-cricket, providing financial security for the INOC & ISCC and its Members to help invest in the development of the game, whilst also seeking to maximize the INOC & ISCC’s commercial interests and opportunities.

ISE is responsible for contracting broadcast and commercial partners for INOC & ISCC events, including international sponsors.

ISE is also responsible for entire commercial businesses of the INOC & ISCC and it's Members